Free planning tool

Music promotion budget calculator

Allocate a release budget across the work that builds genuine discovery, with no guaranteed rankings or artificial activity.

Suggested allocation

Balanced campaign

$300

Creative assets

25%$75

DJ and media outreach

30%$90

Owned audience

20%$60

Paid discovery

15%$45

Testing reserve

10%$30

This model excludes production and distribution costs, paid purchases, guaranteed placement, and incentives tied to chart activity. Check every store and advertising platform's current rules before launch.