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Beatport Hype charts explained

A factual guide to Beatport Hype charts, genre eligibility, artist and label context, and policy-safe promotion.

7 min read
Updated July 10, 2026

Beatport Hype is designed to surface music from eligible independent labels within selected genres. It is separate from the standard global and genre charts.

Eligibility and program details can change. Use Beatport's current documentation and your distributor or label dashboard as the source of truth.

What matters

  • Hype and standard charts are separate discovery surfaces.
  • Not every label, artist, release, or genre is automatically eligible.
  • Promotion still needs to follow Beatport's current activity guidelines.
  • Hype placement should support a broader audience-development plan.
01

What Hype is for

Hype gives eligible independent catalog a more focused competitive context. The value is discovery among buyers who intentionally browse emerging music, not a shortcut around building demand.

02

Check eligibility before planning

Confirm label and genre status before using Hype in a campaign brief. Avoid publishing a promised Hype outcome because delivery data, program rules, and store decisions can change.

  • Verify the delivered genre
  • Confirm the label is represented correctly
  • Check the current Hype genre list
  • Keep campaign language conditional and factual
03

Promote the release, not the rank

Lead with the track, artist story, DJ use case, and official store page. If a chart position appears, document it accurately and share it as evidence of momentum rather than a guaranteed result.

04

Keep promotion policy-safe

Beatport publishes guidelines covering promotional activity and chart eligibility. Read them before offering contests, incentives, or proof-of-purchase benefits. When uncertain, request written clarification from the platform.

Official references

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